There are days when you need to find someone to take care of your pets when you go on vacation or pay a neighbor to walk your dogs. Nowadays, mobile apps have made everything easier. There is a mobile app for booking taxis to appoint professionals to care for your pets.
The US spent an average of 28 minutes
in top pet-related apps in Q2 2022. The usage has increased by 73% from the
previous average of 16 minutes recorded in 2021.
There is great demand for pet
services like pet boarding and sitting. Increasing demand has made the Rover
app popular in a subcategory, and the time spent on the pet care app has
increased by 36 minutes during Q2 2022. Rover is followed by HelloPet,
Petfinder, and others, respectively.
The pet care app makes life
convenient for pet owners to find someone who can care for their lovely pets.
However, the growing demand for pet care services has opened opportunities for
successful endeavors. If you are thinking of building an app like Rover, having
deep insight into the Rover business model, it's working, and the revenue model
can help you immensely.
Do you want to create a similar app
but don’t know where to start? We’ve got you covered, so don’t worry. Here,
we’ll talk about how to create a platform similar to Rover.
What is Rover?
Rover is an online marketplace and
platform for pet care services. It connects pet owners with trusted pet
caregivers, including pet sitters, dog walkers, and dog boarders. The platform
allows pet owners to find, book, and manage various pet care services
conveniently.
Rover enables pet owners to search
for caregivers in their local area and browse through profiles to find the
right match for their pet's needs. The platform provides information about the
caregivers, including their experience, reviews from previous clients, and
availability. Pet owners can also communicate with caregivers, ask questions,
and discuss specific requirements before booking a service.
Rover Success Timeline
Rover began its operations in
Seattle, Portland, Oregon, and Washington. The company expanded its service in
more than 50 states. The company is formally incorporated under the "A
Place for Rover, Inc" name. Rover acts as a broker, taking around 20% of
each transaction booked through the platform. Check details from start to end
right below.
Founded: 13, 2011;
Founders: Philip Kimmey, Greg Gottesman, and
Aaron Easterly
Headquarters: Seattle, Washington, U.S.
Area served: United States
Number of employees: 250+
Subsidiaries: DogVacay, Dog Buddy
Services: Pet sitting, Doggy daycare, Dog
walking, Dog Boarding, Pet drop-ins
Website: rover.com
Rover, a dog-walking platform, was
valued at $300 million in 2016. Many people walk dogs because their parents
make them, due to their love, duty, and more. But more people these days do it
for money as its core business is worth $1.35
billion.
In 2017, Rover acquired DogVacay in
an all-stock deal. It represents that the total bookings on both websites
amounted to $150 million. The company kept 20% in commission fees. The company
later in 2018 announced its expansion into Europe.
Funding History and More Details to Know About Rover
In 2012 Rover secured funding led by
Madrona Venture Group. The pet walking company secured more in 2013 from The
Foundry Group. Petco announced an investment in the company; this partnership
was for promotion with Petco's website and stores in 2013.
Rover has raised almost $12 million
in funding led by Madrona Venture Group, Menlo Ventures, The Foundry Group, and
Petco in 2014. The company announced that Rover gained $25 million in funding
from Technology Crossover Ventures in 2015.
In 2016, the pet care and dog walking
platform received around $40 million in investments and another $65 million in
2017, led by Spark Capital. The pet care company raised around $155 million in
funding in 2018.
Rover shares jump in trading
debut after the platform
goes public by merging with a Spac. The company has more than $270 million in
capital to fund its business growth. The company shares are trading on Nasdaq
under “ROVR” the ticker after merging with Nebula Caravel Acquisition Corp.
Rover Business Model: How Does a Pet Care Company Work?
Rover has transformed the pet care
industry, smoothing the lives of owners and helping pet lovers generate
significant profit. Grandview Research shows that the pet-sitting market size
was estimated at 1.94 billion in 2021. The pet
sitting market is estimated to increase 11.52% of the CAGR of 11.52% from 2022 to
2030.
Many dog owners face it challenging
to keep up with their pets all the time. But we all know that every limitation
has its own sort of illusion. And this is where the Rover comes into the picture,
which helps pet owners to care about their pets all the time in exchange for a
few pennies.
The Rover business model enables
platform users to buy as well as sell pet care services, including dog walking,
pet sitting, dog boarding, house sitting, Doggy daycare, and Drop-in visits.
Explore how Rover benefits its pet owners and service providers.
How Rover Benefits Pet Owners?
Rover benefits pet owners who may
need pet care services due to work commitments, travel, or other reasons. It
provides a convenient way to find trusted and reliable pet sitters, dog
walkers, groomers, and other service providers.
People with busy work schedules can
benefit from Rover by finding dog walkers or doggy daycare services. This
allows them to ensure their pets receive regular exercise and attention even
when they are occupied with work.
Individuals who frequently travel can
use Rover to find pet sitters or boarding services. This way, they can ensure
their pets are well-cared for and receive attention and care while they are
away.
Rover can be particularly helpful for
pet owners with special needs, such as medical conditions or behavioral issues.
They can find service providers with experience and expertise in handling such
situations.
If someone has multiple pets, finding
reliable care for all of them can be challenging. Rover provides a platform
where pet owners can find service providers who are comfortable and capable of
caring for multiple pets at once.
How Rover Benefits Pet-Sitting Service Providers?
Individuals looking to provide pet
care services as part-time or full-time jobs can benefit from Rover. It offers
a platform to showcase their skills, connect with pet owners, and build their
client base.
People who genuinely love animals can
find joy in providing pet care services through Rover. It allows them to spend
time with pets, care for them, and earn an income doing something they enjoy.
Rover operates on a two-sided
marketplace business model, connecting pet owners with pet care providers.
Check the Rover business model image to know more about the pet care platform.
By operating as a trusted
intermediary between pet owners and service providers, Rover has created a
successful business model that leverages technology to streamline finding and
booking pet care services, benefiting both pet owners and service providers.
How Does Rover Work?
Rover is a platform connecting pet
owners with pet care service providers. Here's a step-by-step overview of how
Rover typically works:
Pet owners and service providers need
to create an account on the Rover platform. They provide necessary information
such as their name, contact details, and preferences.
Pet owners can search for specific
services they require, such as pet sitting, dog walking, grooming, daycare, or
boarding. They can enter their location and set filters to narrow down the
search results.
Pet owners can view profiles of
service providers that match their search criteria. Each profile includes
details about the service provider's experience, qualifications, availability,
pricing, and reviews from previous clients.
Once a pet owner finds a suitable
service provider, they can directly contact the provider through the platform's
messaging system. They can discuss service details, ask questions, and provide
specific instructions regarding their pets' care.
After the pet owner and service
provider agree on the service terms, including the date, time, and duration of
service, the pet owner can proceed to book the service through the platform.
The booking is confirmed once the payment is made.
On the scheduled day, the pet owner
brings their pet(s) to the service provider's location or arranges for the
service provider to visit their home. The service provider delivers the
agreed-upon service, such as pet sitting, dog walking, grooming, or daycare,
ensuring the pets' well-being.
The pet owner and service provider
can maintain communication throughout the service period through the Rover
platform. The service provider can provide updates on the pets' activities,
send pictures or videos, and address any concerns or questions the pet owner
raises.
Once the service is completed, the
pet owner can leave a review and rating for the service provider on the Rover
platform. This feedback helps build trust and assists future pet owners in
selecting reliable service providers.
Rover handles the payment processing,
deducting any applicable service fees or commissions from the pet owner's
payment. The service provider receives the payment for their services through
the platform.
By streamlining the process of
finding, booking, and managing pet care services, Rover aims to make the
experience convenient, secure, and reliable for both pet owners and service
providers.
Rover Revenue Model: How Pet Care Platform Makes Money?
Rover has almost 3 million pet
parents and 6,60,000 pet care service providers on its platform. The main
source of revenue for Rover is service fees, besides the company mane money
through various sources. Let's check the Rover revenue model to find out how
the company makes money.
Service Fees
Rover collects service fees on every
booking made through the platform. The pet care platform collects 20 to 27%;
this is combined service fees.
Pet partners need to pay around 5 to
7% of service fees of total bookings, whereas Pet care service providers need
to pay about 15% to 20% of total bookings to the platform.
Revenue from
Background Checks
Rover makes money by charging the pet
care service providers to get a background check. This process is completed
before allowing the service provider to work on the site.
The pet care platform has a large
number of pet care service providers; each new provider who registers with the
platform has to pay for a mandatory background check.
Two types of background checks from
Rover include:
Basic: $10
Enhanced: $35
Selling Products
In addition to collecting money from
background checks and service fees, the pet care platform makes money by
selling its products. Pet owners can visit Rover Store to buy products like dog
toys, collars, leashes, and more. Each product the company sells ranges between
$3.50 to $224.99.
Affiliate Revenue
Rover also makes money through its
affiliate revenue. Wondering how? Whenever users read blogs and click on links
to purchase products. However, it's not yet clear how much Rover receives per
purchase.
Get Ready to Launch Your App Like Rover Today!
Rover's two-sided marketplace
business model has revolutionized the pet care industry by providing a
convenient and trusted platform for pet owners and service providers. With a
wide range of services, verified service providers, secure payment processing,
and insurance coverage, Rover ensures a seamless and reliable experience for
all involved.
Through its commission fees and
potential additional revenue streams, Rover sustains its operations while
benefiting both pet owners and service providers. The Rover business model has
transformed the way people find and access quality pet care services, enhancing
the well-being of pets and bringing peace of mind to their owners.
The Rover business model has proven successful
in the pet care industry, and with the assistance of White Label Fox, aspiring
entrepreneurs can leverage their white-label solutions to launch a similar
business efficiently and effectively.
White Label Fox can provide a
ready-made platform that can be customized to meet your business requirements
of a pet
care marketplace. This saves time and resources in building the technology
infrastructure from scratch, allowing you to focus on other aspects of the
business such as marketing, customer acquisition, and creating a service
provider network.
