Swiggy Business Model - How Swiggy Works & Make Money?

Online meal delivery is one among other businesses that have benefited from the pandemic disruption. Business owners looking to become part of the delivery industry can consider the Swiggy business model to develop an engaging and feature-rich food delivery app for their delivery business.

 

Devoid of restricted and other activities within the confines of the four walls, customers gorged on the path to happiness. More and more people feel compatible with the approach of placing orders online using their smart devices, which otherwise was popular among millennials and GenZ.

 

And when it comes to online meal ordering and delivery, a food delivery app like Swiggy grabs the spotlight. Looking to build an app similar to Swiggy, then it becomes crucial for you to understand the Swiggy business model and know-how the delivery giant makes money and works to satisfy more taste buds right away.

 

New raise in the market has served more on the plate to Swiggy, while the company's valuation has reached around $5.5 billion. The delivery segment has more than 15 million transacting users; however, the number is predicted to increase and reach around 80 million.

 

The restaurant or establishments are hitting upon new business models to survive during the downturn caused by the COVID-19 pandemic. Many vendors are choosing to invest in Swiggy clone script. And if you're the one looking for the same for your delivery business, then White Label Fox is always happy to help you, have a look at our service offering to find the best for your niche.

 

What is Swiggy?

India's largest online meal ordering and delivery platform, Swiggy, was founded in 2014. The company is based in Bangalore. As of 2021, Swiggy operates in more than 500 Indian cities. In 2019, the delivery platform extended into general product deliveries as Swiggy Stores.

 

Operated by Bundl Technologies Private Limited, Swiggy, in 2019, started the instant pickup or dropoff service Swiggy Go. The service can be used for delivering various items, including picking up & dropping off laundry, sending lunch, getting forgotten keys, getting documents delivered from home to office, and more.

 

Success Story of Swiggy to Have Insight into!

Swiggy has made it possible for customers to enjoy doorstep services. They can order hot and fresh meals from various establishments; the company promises to provide excellent delivery service in a limited time. Are you wondering how Swiggy got immense success in less time? Let's look at the success timeline and Swiggy business model to have insight into the working strategy.

 

 

Swiggy is a common name when it comes to on-demand meal ordering and delivery. Since its launch, it has experienced significant installations and has worked with more than 1,50,000 restaurants, and has an influential presence in 325 cities across India. The company has broken all barriers pertaining to hot meal delivery.

 

From the old-time when we had to travel, order, and wait to get our hot meals served at the table, we have grown much, and all thanks go to an advanced solution similar to Swiggy. Now food lovers can have their favorite dish delivered at their doors with just a few taps on their smart device.

 

Swiggy Business Model Explained- Check How Delivery Giant Works?

Based on the hyperlocal on-demand delivery business model, Swiggy acts as a bridge between food lovers and restaurants; the company utilizes an innovative tech stack that works as a single point of contact. The easy-to-use app enables urban foodies to order their favorite meal from local restaurants and get it delivered to their place.

 

A large option of restaurants and menus with prices makes it easier to choose and order from. The company also has delivery partners, who pick up orders from restaurants and deliver them to customers in less than 20 to 30 minutes. Swiigyy operates on the dual-partnership model, which benefits customers as well as restaurants.

 

 

One of the most crucial things about Swiggy is that it not only lists food delivery partners but also organizes restaurants that ensure delivery within 30 minutes. Based on the hyperlocal business model, Swiggy bridges the gap between food lovers and restaurants. It operates on a dual partnership model and is responsible for benefiting restaurants.

 

How Swiggy Makes Money - Explore the Whole Revenue Model Here!

There are various ways through which Swiggy earns. Economic times reports show that the battle for the top position in the meal delivery market has increased by 93%. It increased from 205 crores to 397 crores. The rise in expense has made firms increase efforts to widen their fleet and their services. And if you are looking to earn more, then have a look at how Swiggy makes money. Presently Swiggy has revenue streams as below:

 

Delivery Charges

Swiggy obtains revenue from its customers by charging a nominal fee on orders they place. The company increases its charge during peak hours or during unusual weather conditions.

 

Commissions

Swiggy acquires goods from commissions. The on-demand delivery platform collects commissions from restaurants to deliver their meals through its fleet and food delivery platform to generate sales.

 

Advertising

Swiggy earns advertising revenue in different ways, including:

• Banner Promotions
• Priority Listing of Restaurants

 

Swiggy Access

The concept is based on a cloud kitchen, and Swiggy came up with this facility. Swiggy Access provides ready-to-use space to its partners in those areas where they do not operate. With the primary need to bring a meal to customers' doorstep, the company allows customers to set up their kitchen in a preferred location and let it deliver meals at the fastest speed.

 

Swiggy Super

"Swiggy Super" is a membership program launched by Swiggy for customers. The program provides unlimited free delivery on orders; customers don't have to pay surge during excessive demands after subscribing to the program.

 

Swiggy Go

One of the effective revenue streams of the leading delivery player, Swiggy, is "Swiggy Go." Launched in 2019, it offers instant pick and drops service to customers. The company earns a tremendous amount from this service and helps customers pick, send, and drop everything from and to different locations anywhere across regions.

 

Affiliate Income

Swiggy generates revenue by partnering with different financial institutions such as HSBC, Citibank, and ICICI Bank. The affiliate income is a new but successful way to generate money and is beneficial for both parties.

 

Due to unique functionality and fantastic customer service, the food delivery giant has received competitive benefits over other models. It has increased its customer base with its best service offering. You can even start offering the best ordering and delivery service to customers with an online food ordering app developed by professional developers.

 

Cost to Build an App Like Swiggy- Check Here!

With the increase in technology, app development has become a part of eCommerce. Be it a banking app, food delivery app, entertainment app, or any other; it's crucial for businesses to get a food delivery app so their targeted audience can access what they have to serve. When it comes to app development, many factors determine the cost, these includes:

• App size;
• Platform selected;
• UI/UX design complexity;
• Technology selected;
• App testing;
• Marketing, etc.

 

Mobile app development cost is affected by the features and functionality you choose for your branded solution. However, you can get it developed at a pocket-friendly price by choosing the right development partner.

 

Get Your Food Delivery App Developed Today!

Swiggy has achieved great success quickly; the company started with the food delivery and spread its service across the globe. The delivery giant is diversifying its business with emergency items such as stationeries and groceries. If you want to walk on the same growth path, then follow the Swiggy business model for your delivery business.

 

Swiggy is giving tough competition to other market leaders like FoodPanda, Zomato, and many more. The company has emerged as a leading ordering and delivery platform; however, Swiggy business and revenue model is highly sustainable and innovative. Fast delivery, complemented with modern techniques like live tracking, comprehensive menu, etc., has made the life of customers tastier and more straightforward.

 

Licious Business Model: How Licious Works & Make Money?

 

Nothing is more convenient than having fresh meat delivered to your door, isn't it? An online meal ordering and delivery app like Licious have made the process easier. Now you don't have to move to physical stores, as you are allowed to locate the cuts of meat you want with a few simple clicks on a mobile app. Whether you want chicken, steaks, or seafood, you can get it delivered to your doors with Licious.

 

The

mobile app similar to Licious has made it easier for its users to purchase the

best quality meats without leaving home. Meat delivery to the doorsteps is not

a new norm but has gained massive popularity in recent times, making many jump

into the market. Are you also looking to launch your meat delivery business

online? If yes, then have a quick insight into Licious's business model, it's

working, and its money-making strategy right here.

 

What is Licious?

India's

first D2C Unicorn, Licious headquartered in Bengaluru, Karnataka. The meat

ordering and delivery company operates on a farm-to-fork model, owning the

entire cold and back-end supply chain. 

 

Licious

operates in approximately 25 Indian cities, including Hyderabad, Faridabad,

Bengaluru, Delhi, Faridabad, Noida, Mumbai, Pune, Gurugram, Chennai,

Coimbatore, Kochi, Chandigarh, Jaipur, Kolkata, Visakhapatnam, Vijayawada, and

Pondicherry.

 

Licious Success Story to Dive Into!

Owned

by Delightful Gourmet Pvt Ltd, Licious was founded by Vivek Gupta and Abhay

Hanjura in 2015. The company has more than five processing centers. It has been

recognized with the FSSC22000 UKAS certification for meal safety. It's the

first company to have pledged in the sector towards ESG compliance.

 

The

company has developed a task force that has actively worked to grab the

targeted goals. In 2021, Licious partnered with the World Animal Protection

India organization to sign up for the 'Commitment to Chicken Welfare.' The meat

delivery company is the first Indian brand to make the pledge. Later in the

same year, the company achieved the Thought Leadership Award for ESG Goals.

 

Recently,

in 2022, Licious launched its EBO in Bangalore. The EBO is an offline seafood

and offline meats store that provides an experience like no other. The store

also has Licious Kitchen, a space that enables consumers to experience the

Licious RTC range, cooked & served.

 

Funding History, Awards, and Recognition of Licious

Bengaluru-based

seafood and meat brand Licious serves fresh, clean, and best chicken, fish,

eggs, and meats online. The Licious business model is based on farm-to-form,

which has helped the company to win many awards and get recognition in the

market. Explore the below image to know what the company has gained in the

market.

 

A

farm-to-fork Licious business model has also attracted many investors to fund

their idea. Want to have insight into the Licious funding history, then have a

look at the below image.

 

Vivek

Gupta, the founder of Licious, remarked that we have to build Licious by

putting life in the dead chicken. They have understood what they want to

achieve through this platform to deliver an unparalleled experience to their

customers. 

 

The

company always tries to introduce quality standards and benchmarks to set up a

hitherto non-existing infrastructure and develop processes that Indians were

yet to experience. The company offers a recipe section in its app and website

that helps customers to cook delicious dishes in the exotic chef style. Have a

quick look at the video to learn how:

 

https://youtu.be/k9ZwZZxS4Zs

 

Taking

up this idea of changing the approach, meat is procured, processed, and sold.

The company's primary motto is simple; we won't sell what we won't eat. Getting

inspired by the Licious business model and working strategy, many are choosing

to deploy an online food ordering app that helps them to sell fresh meat, seafood, and more without

hassle.

 

Licious Business Model: How the On-demand Meat Deliver Platform

Works?

In

2021, the global meat sector was valued at 897 billion U.S. dollars. The market was forecast

to grow to 1354 billion U.S. dollars by 2027. The market is expected to grow at

4% by 2026. Meat ordering and delivery to the doorstep is in a new swing, and

all thanks go to the pandemic spread, which necessitated delivery for almost

anything under the sky.

 

Customers

changing behavior has increased the opportunities for the on-demand delivery

industry. This has increased the importance of delivery anything app development as more and more entrepreneurs are seeking to

automate their business operations with digital solutions.

 

Licious,

a meat ordering and delivery platform, satisfy the need for qualitative meat of

customers efficiently. The company ensures to deliver fresh and high-quality

meat to consumers. Check how Licious benefits delivery providers, customers,

and farmers.

 

Licious for Customers

·        

Customers who want fresh meat delivered to their doors can use

the app similar to Licious to get it right away

·        

Consumers don't have to travel to meat shops to get their needs

satisfied

·        

Licious ensures fresh meat delivery

 

Licious for Delivery Providers

·        

Freelancers who want to make extra money

·        

Delivery providers can accept more requests to satisfy

customers' needs

·        

Licious makes everything easier for delivery providers and

enables them to earn more

 

Licious for Vendors or Farmers

·        

Licious enables farms or vendors to sell their products by

registering their business

·        

Helps vendors to expand their business reach and customer base

·        

The delivery platform enables vendors to make a huge profit

 

Licious

achieved more than 90% repeat customers using D2C as a direct marketing

channel. It accounts for 85% of its sales from customers' orders. Have a look

at the D2C operations to know how the traditional meat supply chain worked

before D2C days; explore the flow here:

 

Farmers

→ Middleperson → Wholesalers → Butchers → Retailers

 

However,

in the D2C space where meat delivery platform Licious and a few other startups

are operating, this supply chain involves the following flow:

 

Farmers

→ Butchers → Startups

 

A

farm-to-fork Licious business model helps the company to have around a 30 to

40% of profit margin. It has got a customer base of around 700. In 2015,

Licious collected 1.47 crores revenue, which increased to 180 Crores between

2019 and 2020. Licious completed more than 100 orders per day in 2015, while it increased to 20,000 in 2021. The company

claims that an average consumer buys Licious products two-three times a month.

They spend close to 22,000 on a monthly basis.

 

How Licious Works?

Now you

might have insight into a Licious business model; next, it's time to know how

Licious works to satisfy growing market demand. Check the step-by-step process

here.

·        

Users can download an app from the Android or Apple app store; they can even visit the website

·        

User can then enter their delivery location and browse different

categories to place the order

·        

They can also track their order right through their smart devices

·        

Customers will get the notification once the delivery provider

is near the customers' location

·        

The delivery provider delivers the meat to the customers'

location

·        

Users make payments and provide feedback.

 

Ordering

meat, mutton, and seafood have become easier with an app similar to Licious.

The meat ordering and delivery platform make it easier for customers to order

their favorite meat without any delays.

 

Licious Revenue Model: Learn How On-Demand Meat Delivery Platform Makes Money?

A

Licious business model helps the company to handle the whole supply chain.

Beginning from processing, storage, and procurement to reach the customers. Now

you might have a clear understanding of how the meat ordering platform works,

so it's time to check the Licious revenue model to know how the on-demand meat

delivery company makes money. 

 

If

you're thinking of launching an on-demand meat delivery platform, then you can

also follow the below ways to make money; these include:

 

Advertisement

You're

allowed to make money by enabling other brands to advertise their business on

your platform.

 

Delivery Charges

Just

like other delivery platforms, you can choose to collect delivery charges from

others. You can set small fees for delivering the meat to the customers'

places. The delivery charges mostly depend on the distance needed to be

traveled or the quality of the parcel that needs to be delivered.

 

Commission

You can

collect commission on every order customers place through the platform. Meat

stores or merchants who register their business on your app similar to Licious,

need to pay a commission on each order placed and delivered through the

platform.

 

Cost to Build Licious Clone: Launch Your On-demand Meat Delivery

Business Today

Licious

clone development cost depends on lots of factors like features, technology,

complex UI/UX, API integration, etc. Hence it becomes essential for you to

consider all the aspects to make a smart choice or get your meat delivery

platform developed within your budget.

 

You can

choose to build a delivery platform from scratch or invest in a ready-to-use

app similar to Licious. Want to have a live demo of how the ordering app works

and helps you provide an improved experience? Visit our food delivery app solution.

 

To Sum It Up

Licious

has gained huge popularity in recent years due to the increasing demand of

customers to get everything delivered right at their place. The success of the

meat delivery platform has encouraged many to invest in a Licious like app; if

you're one of them, then you have taken the right decision. White Label Fox can

help you launch your on-demand delivery business online; contact us to get more

details at sales@whitelabelfox.com