Nothing is more convenient than
having fresh meat delivered to your door, isn't it? An online meal ordering and
delivery app like Licious have made the process easier. Now you don't have to
move to physical stores, as you are allowed to locate the cuts of meat you want
with a few simple clicks on a mobile app. Whether you want chicken, steaks, or
seafood, you can get it delivered to your doors with Licious.
The
mobile app similar to Licious has made it easier for its users to purchase the
best quality meats without leaving home. Meat delivery to the doorsteps is not
a new norm but has gained massive popularity in recent times, making many jump
into the market. Are you also looking to launch your meat delivery business
online? If yes, then have a quick insight into Licious's business model, it's
working, and its money-making strategy right here.
What is Licious?
India's
first D2C Unicorn, Licious headquartered in Bengaluru, Karnataka. The meat
ordering and delivery company operates on a farm-to-fork model, owning the
entire cold and back-end supply chain.
Licious
operates in approximately 25 Indian cities, including Hyderabad, Faridabad,
Bengaluru, Delhi, Faridabad, Noida, Mumbai, Pune, Gurugram, Chennai,
Coimbatore, Kochi, Chandigarh, Jaipur, Kolkata, Visakhapatnam, Vijayawada, and
Pondicherry.
Licious Success Story to Dive Into!
Owned
by Delightful Gourmet Pvt Ltd, Licious was founded by Vivek Gupta and Abhay
Hanjura in 2015. The company has more than five processing centers. It has been
recognized with the FSSC22000 UKAS certification for meal safety. It's the
first company to have pledged in the sector towards ESG compliance.
The
company has developed a task force that has actively worked to grab the
targeted goals. In 2021, Licious partnered with the World Animal Protection
India organization to sign up for the 'Commitment to Chicken Welfare.' The meat
delivery company is the first Indian brand to make the pledge. Later in the
Recently,
in 2022, Licious launched its EBO in Bangalore. The EBO is an offline seafood
and offline meats store that provides an experience like no other. The store
also has Licious Kitchen, a space that enables consumers to experience the
Licious RTC range, cooked & served.
Funding History, Awards, and Recognition of Licious
Bengaluru-based
seafood and meat brand Licious serves fresh, clean, and best chicken, fish,
eggs, and meats online. The Licious business model is based on farm-to-form,
which has helped the company to win many awards and get recognition in the
market. Explore the below image to know what the company has gained in the
market.
A
farm-to-fork Licious business model has also attracted many investors to fund
their idea. Want to have insight into the Licious funding history, then have a
look at the below image.
Vivek
Gupta, the founder of Licious, remarked that we have to build Licious by
putting life in the dead chicken. They have understood what they want to
achieve through this platform to deliver an unparalleled experience to their
customers.
The
company always tries to introduce quality standards and benchmarks to set up a
hitherto non-existing infrastructure and develop processes that Indians were
yet to experience. The company offers a recipe section in its app and website
that helps customers to cook delicious dishes in the exotic chef style. Have a
quick look at the video to learn how:
Taking
up this idea of changing the approach, meat is procured, processed, and sold.
The company's primary motto is simple; we won't sell what we won't eat. Getting
inspired by the Licious business model and working strategy, many are choosing
hassle.
Licious Business Model: How the On-demand Meat Deliver PlatformWorks?
In
to grow to 1354 billion U.S. dollars by 2027. The market is expected to grow at
4% by 2026. Meat ordering and delivery to the doorstep is in a new swing, and
all thanks go to the pandemic spread, which necessitated delivery for almost
anything under the sky.
Customers
changing behavior has increased the opportunities for the on-demand delivery
industry. This has increased the importance of delivery anything app development as more and more entrepreneurs are seeking to
automate their business operations with digital solutions.
Licious,
a meat ordering and delivery platform, satisfy the need for qualitative meat of
customers efficiently. The company ensures to deliver fresh and high-quality
meat to consumers. Check how Licious benefits delivery providers, customers,
and farmers.
Licious for Customers
·
Customers who want fresh meat delivered to their doors can use
the app similar to Licious to get it right away
·
Consumers don't have to travel to meat shops to get their needs
satisfied
·
Licious ensures fresh meat delivery
Licious for Delivery Providers
·
Freelancers who want to make extra money
·
Delivery providers can accept more requests to satisfy
customers' needs
·
Licious makes everything easier for delivery providers and
enables them to earn more
Licious for Vendors or Farmers
·
Licious enables farms or vendors to sell their products by
registering their business
·
Helps vendors to expand their business reach and customer base
·
The delivery platform enables vendors to make a huge profit
Licious
achieved more than 90% repeat customers using D2C as a direct marketing
channel. It accounts for 85% of its sales from customers' orders. Have a look
at the D2C operations to know how the traditional meat supply chain worked
before D2C days; explore the flow here:
Farmers
→ Middleperson → Wholesalers → Butchers → Retailers
However,
in the D2C space where meat delivery platform Licious and a few other startups
are operating, this supply chain involves the following flow:
Farmers
→ Butchers → Startups
A
farm-to-fork Licious business model helps the company to have around a 30 to
40% of profit margin. It has got a customer base of around 700. In 2015,
Licious collected 1.47 crores revenue, which increased to 180 Crores between
2019 and 2020. Licious completed more than 100 orders per day in 2015, while it increased to 20,000 in 2021. The company
claims that an average consumer buys Licious products two-three times a month.
They spend close to 22,000 on a monthly basis.
How Licious Works?
Now you
might have insight into a Licious business model; next, it's time to know how
Licious works to satisfy growing market demand. Check the step-by-step process
here.
·
·
User can then enter their delivery location and browse different
categories to place the order
·
They can also track their order right through their smart devices
·
Customers will get the notification once the delivery provider
is near the customers' location
·
The delivery provider delivers the meat to the customers'
location
·
Users make payments and provide feedback.
Ordering
meat, mutton, and seafood have become easier with an app similar to Licious.
The meat ordering and delivery platform make it easier for customers to order
their favorite meat without any delays.
Licious Revenue Model: Learn How On-Demand Meat Delivery Platform Makes Money?
A
Licious business model helps the company to handle the whole supply chain.
Beginning from processing, storage, and procurement to reach the customers. Now
you might have a clear understanding of how the meat ordering platform works,
so it's time to check the Licious revenue model to know how the on-demand meat
delivery company makes money.
If
you're thinking of launching an on-demand meat delivery platform, then you can
also follow the below ways to make money; these include:
Advertisement
You're
allowed to make money by enabling other brands to advertise their business on
your platform.
Delivery Charges
Just
like other delivery platforms, you can choose to collect delivery charges from
others. You can set small fees for delivering the meat to the customers'
places. The delivery charges mostly depend on the distance needed to be
traveled or the quality of the parcel that needs to be delivered.
Commission
You can
collect commission on every order customers place through the platform. Meat
stores or merchants who register their business on your app similar to Licious,
need to pay a commission on each order placed and delivered through the
platform.
Cost to Build Licious Clone: Launch Your On-demand Meat DeliveryBusiness Today
Licious
clone development cost depends on lots of factors like features, technology,
complex UI/UX, API integration, etc. Hence it becomes essential for you to
consider all the aspects to make a smart choice or get your meat delivery
platform developed within your budget.
You can
choose to build a delivery platform from scratch or invest in a ready-to-use
app similar to Licious. Want to have a live demo of how the ordering app works
To Sum It Up
Licious
has gained huge popularity in recent years due to the increasing demand of
customers to get everything delivered right at their place. The success of the
meat delivery platform has encouraged many to invest in a Licious like app; if
you're one of them, then you have taken the right decision. White Label Fox can
help you launch your on-demand delivery business online; contact us to get more
details at sales@whitelabelfox.com
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