Multi-service apps or super apps have made people's lives more convenient than ever before. Such apps provide multiple services within a single module. Some popular examples of multi-service apps are Gojek, Dunzo, Grab, etc. The super app idea is undoubtedly profitable. In this article, we're going to discuss everything related to the popular multi-service app Dunzo. Here you can have insight into the Dunzo business model, how it works, make money, etc.
Modern
people yearn to enjoy hassle-free lives, and smartphones play a significant
role in achieving this goal. Mobile app usage is increasing these days globally. User engagement and retention
are expected to increase mobile app revenues to 613 billion by 2025. Due to
all-inclusive offerings, mobile apps have been chosen by millions of people,
and one such app is Dunzo. Many business owners are getting inspired by the
Dunzo business model in order to create digital solutions similar to it.
What is Dunzo?
An Indian
company, Dunzo, is an instant delivery platform. The company delivers fruits,
vegetables, food, medicines, and other essentials to customers' doorsteps. It
has separate services for picking up and delivering packages within the city.
It provides its delivery services in more than nine cities, including India's
capital city, Gurgaon, Jaipur, Pune, Chennai, Hyderabad, Mumbai, and Jaipur.
Some
Interesting Things to Know About Dunzo
Type of
business: Private
Platform
Language: English
Founded: July 2014
Headquarters: Karnataka, Indiranagar, Bengaluru, India
Area
served: 9 cities
Founder(s): Dalvir Suri, Mukund Jha, Ankur Agarwal, and Kabeer Biswas.
Chairman: Abhishek Venkateshwara
Services
Offering: grocery
delivery, taxi-hailing, medicine delivery, local couriers, laundry delivery,
package pickups, and drop.
Users: 10 lakh monthly orders
Current
status:
Operational
Parent
Organization: Dunzo
Digital Private Limited
Native
client(s): Windows, Android, and iOS
Want to
have a look at Dunzo's success, have a quick look over its story
#WahanSeYahanTak; it will surely give you a glimpse of how the founders got the
idea, how they started, etc. Check the video for more:
Funding History, Success Store, and More to Check About Dunzo!
Before
launching Dunzo, Kabeer Biswas founded a company, Hopper, which was later acquired by Hike. Later in July 2014, he launched the delivery platform. The
company was started as a small WhatsApp group, which was later transformed into
a hyperlocal app-based service. Dunzo is headquartered in Bangalore. Want to
have insight into the company's success and funding history? Have a quick look
over the image right away.
Image of
Funding History
As
mentioned in the image, Dunzo partners with PepsiCo India to deliver its snacks brands like Kurkure, Lay's, etc., to
customers on their demand amid lockdown in Bengaluru. It helps PepsiCo to keep
its 'Direct-to-Customer' initiative.
In the
same year, 2020, Google Pay and Dunzo partner with each other, enabling the delivery company to offer medicine
delivery, grocery delivery, bike pool, and other services to customers with
ease.
In 2021,
due to changes in Google Pay terms on sales of liquor and tobacco, Dunzo
launched a parallel app, Dunzo Mo. Users can download the app as an APK file on
the website. Paan, liquor, and tobacco items are no longer sold on Dunzo's
Android app; however, it's available for iOS app users and also on the website.
Dunzo,
with the aim to expand its quick commerce, launched Dunzo Daily in 2021. The
app helps the multi-service delivery giant to deliver all household and
essential items in just 19 minutes. In January 2022, Dunzo raised US$240 million in funding in a round led by Reliance Retail along with existing
investors Lightbox, 3L Capital, Alteria Capital, and Lightrock.
Reliance
Retail funded around US$200 million for a 25.8% stake in Dunzo. Are you
inspired by the Dunzo business model and looking to launch a similar business?
Then you can invest in delivery anything app and launch your multi-service business online. The platform
consists of all modules and features that help you automate business activities
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Dunzo Business Model: How Hyperlocal Marketplace Giant Works?
Dunzo
follows a hyperlocal delivery business approach, making the Dunzo business
model successful and must be followed by many delivery business entrepreneurs.
The company uses a data-driven strategy to match delivery employees to the
nearest users requesting the service. An on-demand delivery platform
transformed the way customers shop, commute, and transfer goods.
A Dunzo
business model is exemplary of a two-sided network. One side of the network
benefits customers, and the other is advantageous for merchants. The hyperlocal
delivery company is offering drone-based deliveries of medicines in Telangana.
Dunzo has partnered with the Telangana government and Skye Air to begin vaccine and other medical delivery.
https://www.instagram.com/p/CUm5vFXleoj/?utm_source=ig_web_copy_link
Dunzo has
tie-ups with lots of restaurants, clothing stores, shops, and general stores.
The company is offering on-demand delivery services in more than nine cities in
India. This delivery platform has turned into a great convenience and helps
users who can't go out or don't want to go shopping, deliver products, and more.
Customer Segment
Being an
HLD (hyper-local delivery), Dunzo is leveraging a huge target segment. Dunzo is
the best option for people of all age groups, including 65 years olds who want
their medicines to be delivered and children who want to get their notes from
friends' homes. Customers can have their food, medicines, and more delivered to
their doorsteps.
Hyperlocal Marketplace
Time
factor and geography dictates the hyperlocal marketplace's success. The Dunzo
business model has a short delivery time covering diverse categories and
extensive areas. The company is building a hyperlocal marketplace for
businesses that drives hyper-local and on-demand deliveries.
Dunzo has
partnered with more than 10,000 merchants and has succeeded in increasing its
revenues by 150%. Fast-moving goods are the grossing segment in this model. It
has led Dunzo to be an investor-led and shopping-focused business model leading
to an average order value. Find how Dunzo makes it easier for businesses to
list their service and avail it to customers on their demand.
Dunzo partners with LeadSquared to build a seamless merchant-first product. The company
integrates a digital marketplace toolkit for retailers who are offering
traditional services, including eCommerce logistics, demand prediction, and
inventory management. It's sold on the delivery app and works on a hyper-local
delivery mechanism. It charges around 15 to 30% commission from its partners.
Dark Stores
Dunzo is
planning to double its footprint in more than 15 cities; hence the company has increased its dark
store count to 200 from 75. The hyperlocal delivery facilitates hyper
convenience for consumers to prioritize premium services and time.
How Does Dunzo Work? Step-by-step Process to Have Insight!
The above
details might have helped you understand the Dunzo business model to some
extent. Now it's time to dive deep into how Dunzo works to understand its
workflow and more right here.
·
Users can install a mobile app or visit the website;
·
If users require any item to be delivered within the same city,
they can request the same;
·
They can explore the list of items and more before placing the
request;
·
The delivery provider of Dunzo will pick the item from one place
and deliver it to another; the company ensures to satisfy all the delivery
requirements of customers within an hour.
·
Dunzo charges a small fee for the same.
Dunzo's
user-friendly app and website help the company to provide concierge service
on-demand to consumers in the hyperlocal market. The delivery functions via a
data-driven platform using which it delivers providers are connected to the
user requesting service in a nearby region. The delivery person's activity and
location can easily be tracked throughout.
Users can
chat with the delivery provider in case of any emergency. They can also share
required product images, information, etc. Once the order is delivered, users
can make payments and give feedback as well. The company uses AI in its
solution to provide its consumers with a smooth user experience.
A Dunzo
business model is designed to satisfy all the needs of customers. The delivery
platform enables its customers to order anything like food, groceries,
medicines, etc. For example, if people want to send a gift to his/her friend,
they can do it through Dunzo delivery.
Are you
looking to launch a business app similar to Dunzo? White Label Fox can help you
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app and web development needs? Check right here of development solution.
Dunzo Revenue Model: How Hyperlocal Delivery Based Company Makes Money?
There are
lots of methods to make money through the multi-service app. Dunzo follows a
few of the effective ways to generate money. Want to know how Dunzo generates
revenue? Explore to know how hyperlocal delivery based company makes money
right here:
Delivery Fees
Just like
other delivery companies, Dunzo charges a small fee for every delivery. The
delivery charge can be anything from 10 to 60; the charges mostly depend on the
total distance needed to be covered and the value of the order to be delivered.
Commissions
Dunzo
charges a commission rate from its partners per order they receive on the
platform. The commission charge can range from 15 to 30% from the tie-up
vendors.
Surge Pricing
Dunzo
generates great revenue from surge prices. When there is great demand, the
company increases its price accordingly.
Dunzo
provides different types of services, including home services, repair, taxi
booking, etc. Besides the multiple services such as grocery delivery, food
delivery, and others, the company provides different categories of business
services. The company provides all kinds of requests, naming it as #kuchbhi
request within Dunzo.
Future Plan of Dunzo?
Dunzo
wishes to become a Unicorn startup and hit the $1 billion revenue business. The
delivery platform is looking to expand its business service in 20 urban cities.
It also initiated providing 15-minute deliveries for approximately 2,000
commonly sought-after items. The multi-service company is looking to expand its
delivery service in the Western and Northern regions of India.
Dunzo has
partnered with lots of restaurants, shops, clothing stores, and lots more
businesses to offer a smooth and quick delivery experience to its potential
customers. Dunzo facilitates users to order anything they like; delivery partners
will deliver the same to their customer's doorsteps.
Launch Your Venture Like Dunzo Today!
So, now
you might be having a glimpse of a Dunzo business model and its revenue
strategy, right? Are you inspired by the same and want to build your delivery
business online? If yes, then it's the perfect time to do the same. Want to
know an app like Dunzo's development cost or have other queries related to
multi-service app solutions? Feel free to contact us at:
sales@whitelabelfox.com.
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